Following up "Entertainment" the electric lead-single and alluring video from Phoenix's latest triumph Bankrupt!, the band enlisted the help of directorial team CANADA and The Creator's Project to create what seems to be the biggest music video ever for "Trying To Be Cool." Which, it seems, might actually be the point of the track.
Every trick is pulled out, from fireworks, obscenely obscure visuals, magic, choreography, tons of outfits, and a countdown that finally goes somewhere. It's an absolute joy.
Bankrupt! is out now on Glassnote.